Adobe Commerce Certified Partner
Official Shopify Expert
Marketplace (eBay)

eBay Growth: Structured Data, Item Specifics & Conversion Lift

We mapped and extended category-relevant Item Specifics, cleaned descriptions with policy‑safe templates, and improved discovery and conversion.

90 days UK Team • No outsourcing Confidential Multi-brand Retailer
+47%
Indexed impressions (category terms)
+21%
Conversion rate
-100%
Template compliance issues

The Challenge

Listings under-utilised Item Specifics and inconsistent description HTML. Discoverability and buyer confidence were suffering across key categories.

Symptoms

Item Specifics missing/incorrect for top categoriesLegacy description HTML not compliant with policy in some SKUsInconsistent returns/shipping info reduced buyer trust

Root Causes (hypothesis)

  • Category presets not mapped to feed
  • Tokenised HTML drifted from policy requirements
  • QA gaps across required vs recommended specifics

Evidence

Category term impressions
+47%
Template compliance issues
-100%

Our Approach

Category-specific Item Specifics at scale, plus content and policy foundations to unlock eBay visibility.

  1. 1

    Map specifics per category

    Presets for Food, Apparel, Electronics with required/optional fields.

  2. 2

    Template v2 (inline CSS)

    Policy‑safe, marketplace‑friendly HTML with tokens.

  3. 3

    QA & rollout

    Validate feeds against presets; spot‑check live listings.

Playbook Checklist

Category presetsInline CSS v2QA rulesSpot‑checksReporting

Key Outcomes

  • Better search coverage on category terms
  • Higher CTR and add-to-basket from richer specifics
  • Cleaner templates → fewer compliance flags and disputes

Before

Sparse Item Specifics, low impression share, duplicate content, and inconsistent shipping policies.

After

Category‑complete Item Specifics, higher search visibility, healthier CTR, and stronger conversion.

Revenue (GBP, 2024)

Actual monthly revenue after specifics rollout and content refresh

What the client said

“The specifics mapping unlocked visibility. Templates were clean, fast, and on-brand. Discovery sessions allowed us to create and adjust all key components.”
— E-commerce Sales Manager, Retailer

FAQ

Questions on eBay Item Specifics, category mapping, and visibility.

Do specifics differ by category?
Yes. Each category has required and recommended fields. We maintain presets per category and validate feeds against them.
Can you output inline CSS only?
Yes. We support both linked and inline CSS; many marketplaces prefer inline for safety.

Want eBay growth like this?

Speak directly with our UK engineering team. No salespeople. No outsourcing.

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