Adobe Commerce Certified Partner
Official Shopify Expert
Wholesale Food

Amazon Prime Lost: Sales Crash, Then Recover

Losing the Prime badge triggered an immediate sales drop. We rebuilt the eligibility path, restored the badge, and revenue rebounded the same day.

6 weeks to recover Prime badge UK Team • No outsourcing Confidential FMCG brand
+112%
Immediate sales lift after badge restored
+18%
Profit per order
99.2%
Delivery promise accuracy

The Challenge

Prime disabled due to SLA breaches and inventory sync issues across FBA/SFP. Content gaps and buy-box competitiveness further hurt visibility.

Symptoms

Prime eligibility removed due to missed SLA/latencyStrained inventory sync between WMS and Amazon (SFP)Listing quality flags impacting conversion and rankingMargins eroded by ad spend while unbadged

Root Causes

  • Cut-off logic too aggressive for SFP windows
  • Inventory drift between WMS and Amazon
  • Delivery promise inaccuracies lowered CX metrics

Evidence

Late dispatch (7‑day)
3.2%
Buy Box share
41% → 68%

Our Approach

A focused path to regaining the Prime badge and stabilising margin.

  1. 1

    Stabilise SFP promises

    Rebuilt cut‑off/dispatch guardrails; improved promise accuracy.

  2. 2

    Stock sync resilience

    Webhook + scheduled reconciliation for WMS ↔ Amazon.

  3. 3

    Listing hygiene

    Titles, attributes, A+ content, imagery refresh.

  4. 4

    Pricing rules

    Buy Box guardrails and alerts to protect margin.

Playbook Checklist

SFP hard cut‑offsReconciliation jobPromise accuracy > 99%Listing QAPricing alerts

Key Outcomes

  • Prime badge restored in 6 weeks
  • Sales volume rebounded same-day (+112% vs prior week)
  • Margin stabilised with ad spend reduced by 15%
  • Operational SLAs above 99% for the following quarter

Sales Trajectory

Badged vs unbadged days visualised as a trend (indexed)

What the client said

“The day Prime came back, our orders surged. The team fixed the root causes and gave us confidence in our SLAs.”
— E-commerce Lead, FMCG Brand

FAQ

Common questions around Prime eligibility and recovery.

How long does it take to regain Prime eligibility?
It varies by account health and the root cause. Most turnarounds are 3–8 weeks once SOPs, inventory sync, and cut-off windows are corrected.
Do you handle SFP, FBA, or both?
Both. We stabilise SFP promises and integrate with WMS/3PL for reliable cut-offs, while using FBA tactically where it improves buy-box and cost.
Will ads help while unbadged?
Ads can sustain some visibility but are often inefficient without the Prime badge. We focus on operational fixes first, then scale ads once conversion improves.

Want this kind of recovery for your marketplace channel?

Speak directly with our UK engineering team. No salespeople. No outsourcing.

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